B2B Lead Generation for Startups

A practical way for an early B2B team to find a small set of relevant companies and start useful conversations. The useful unit is not a giant list of titles. It is a company and person with a believable reason to look at the problem now.

Name one customer type, one problem they are trying to solve, and one reason the timing may be right.

Research should answer a simple question: what would make this outreach more useful than a generic note? Look for public context that changes the reason, framing, or timing.

• a new role or open role connected to the problem you solve
• a product launch, funding event, or stated company priority
• a company pattern shared by customers who already buy from you

Use one observation from the research, explain why it might matter, and ask for a small conversation instead of forcing a product pitch.

Keep the work reviewable. A person should be able to see why the company was chosen, what was learned, and what will be sent before outreach begins.

Puffle learns what your company sells, finds relevant people, gathers the context behind each recommendation, and prepares email and LinkedIn outreach for review. You keep the judgment about who matters and what should go live.

If you want help doing this work, these Puffle pages show the product in more detail.

• Your AI Growth Employee
• How Puffle works
• Browse all GTM guides