PuffleGTM guides
Practical guides for getting in front of the right buyers
Practical guides for finding relevant buyers, researching them, and preparing useful outbound for a founder-led B2B team.
Start with the work in front of you
These guides cover customer research, buyer lists, outbound email, LinkedIn, and founder-led selling.
B2B Lead Generation for Startups
A practical way for an early B2B team to find a small set of relevant companies and start useful conversations.
Read guideCustomer Research for B2B Startups
How to turn what you know about your best customers into a sharper list of companies and people to contact.
Read guideOutbound Email for Startup Founders
A founder-friendly way to research a short list, write relevant first emails, and learn from replies.
Read guideLinkedIn Outreach for Founders
How founders can use LinkedIn research and concise messages to begin relevant conversations without turning the channel into spam.
Read guideLead Qualification for B2B Teams
A simple filter for deciding which companies and people deserve research, outreach, and follow-up.
Read guidePersonalized Outbound for B2B
What personalization actually means in B2B outreach: a specific reason, a relevant message, and a respectful next step.
Read guideSignal-Based Prospecting
How to use public company signals to decide who to research and why now may be a reasonable time to reach out.
Read guideFounder-Led Sales for B2B Startups
A practical guide to keeping founder judgment close to customer research, outreach, and the first sales conversations.
Read guideOutbound Automation for B2B Teams
How to automate repetitive research and preparation while keeping people in control of whom they contact and what gets sent.
Read guideHow to Build a Buyer List
A useful buyer list starts with a problem and a company pattern, then identifies the people closest to the decision.
Read guideCold Email for B2B SaaS Founders
A practical process for B2B SaaS founders to start concise, relevant cold-email conversations when the customer base is still small.
Read guideLinkedIn Prospecting for B2B SaaS Founders
A practical process for using a prospect’s role and company context to write relevant LinkedIn notes when your SaaS has a small customer base.
Read guideAccount Research for B2B SaaS Founders
A practical process for researching target accounts before choosing contacts, especially when your SaaS has a small initial customer base.
Read guideBuyer Research for B2B SaaS Founders
A practical process for B2B SaaS founders to learn how a specific buyer experiences a problem, using a small customer base and disciplined interviews.
Read guideLead Qualification for B2B SaaS Founders
A practical process for B2B SaaS founders to distinguish qualified buying opportunities from contacts that only fit an ICP filter.
Read guideOutbound Follow-Up for B2B SaaS Founders
A practical process for following up with B2B SaaS prospects when a credible new reason creates a useful next conversation.
Read guideCustomer Prospecting for B2B SaaS Founders
Turn patterns from a small B2B SaaS customer base into a focused, testable prospect list and outreach plan.
Read guideMarket Signals for B2B SaaS Founders
A practical process for using observable company changes to decide which B2B prospects deserve research when your customer base is still small.
Read guideOutbound Messaging for B2B SaaS Founders
A practical process for turning company and buyer research into credible outbound emails and LinkedIn messages when your customer base is still small.
Read guideSales Research for B2B SaaS Founders
A practical research process for B2B SaaS founders preparing useful context before a first sales conversation, especially with a small customer base.
Read guideGTM guides
Practical guides for buyer research, outbound email, LinkedIn, and founder-led selling. Browse the guides.
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