Signal-Based Prospecting

How to use public company signals to decide who to research and why now may be a reasonable time to reach out. The useful unit is not a giant list of titles. It is a company and person with a believable reason to look at the problem now.

Choose signals that indicate a change in the buyer's work, not vanity activity that has no connection to your offer.

Research should answer a simple question: what would make this outreach more useful than a generic note? Look for public context that changes the reason, framing, or timing.

• a relevant job opening or expansion in a team you help
• a launch, funding event, or product change tied to the buyer's problem
• a public statement that exposes a current priority or constraint

A signal earns a closer look. It does not automatically prove intent, so the message should be curious rather than certain.

Keep the work reviewable. A person should be able to see why the company was chosen, what was learned, and what will be sent before outreach begins.

Puffle learns what your company sells, finds relevant people, gathers the context behind each recommendation, and prepares email and LinkedIn outreach for review. You keep the judgment about who matters and what should go live.

If you want help doing this work, these Puffle pages show the product in more detail.

• Your AI Growth Employee
• How Puffle works
• Browse all GTM guides