Lead Qualification for B2B Teams

A simple filter for deciding which companies and people deserve research, outreach, and follow-up. The useful unit is not a giant list of titles. It is a company and person with a believable reason to look at the problem now.

Separate a company that matches your customer profile from a person who has a real reason to care right now.

Research should answer a simple question: what would make this outreach more useful than a generic note? Look for public context that changes the reason, framing, or timing.

• fit with the company type and problem you serve
• evidence that the problem is active rather than theoretical
• a role with enough proximity to the decision or the pain

Qualification should make messages more relevant and reduce wasted outreach; it should not become a complicated scoring ritual.

Keep the work reviewable. A person should be able to see why the company was chosen, what was learned, and what will be sent before outreach begins.

Puffle learns what your company sells, finds relevant people, gathers the context behind each recommendation, and prepares email and LinkedIn outreach for review. You keep the judgment about who matters and what should go live.

If you want help doing this work, these Puffle pages show the product in more detail.

• How Puffle works
• Outbound automation
• Browse all GTM guides